iDM
Structure
THE REVENUE OS™

Precision before inspiration.Structure before motivation.

The executive manual that transforms your B2B sales from an unpredictable casino into a mechanical, predictable revenue factory.

Diagnose your company
ID MULTIFUNCTIONAL / iDMExecutive Architecture / System Design

Strategy is meaningless unless it survives the translation into execution. We do not coach. We build. 

Most companies stagnate becausetheir operating system cannotcarry their ambition.

We act as your operational partner and engineer the executive infrastructure – the roles, decision paths and metrics – that turns volatility into an appreciating asset.

The iDM Outcomes

  • 01
    Predictable RevenueFrom hope and guesswork to mechanical precision.
  • 02
    Founder DetachmentThe company anchors to systems, not individuals.
  • 03
    Asset ValuationScalable architecture always multiplies enterprise value.
02 — The Problem

THE WISDOM GAP

The silent value erosion that opens up in the gap between the boardroom's strategy and how the sales force actually executes on the ground.

Strategic intent100%
Process compliance60%
Executed reality35%
Cost of Inaction

The Price of Looking Away

When the commercial architecture is missing, every decision demands its own meeting.

Your star sellers burn out compensating for broken systems. Margins bleed out relentlessly through unclear protocols and needless discounts.

Stop the leak here
The Revenue OS™

THE METHOD

Phase 01

THE ARCHITECTURE AUDIT

A forensic analysis of your current commercial infrastructure. We examine data quality, process compliance, and pricing to pinpoint exactly where the business is bleeding margin.

DiagnosticsData Integrity
Audit
Phase 02

SYSTEM REDESIGN

A rebuild of the commercial engine. We install The Revenue OS™ – standardized processes, rigid CRM architecture, and decision matrices that eliminate guesswork.

PlaybooksProtocols
Blueprint
Phase 03

INSTALLATION & GOVERNANCE

Implementation is not a PowerPoint presentation. We step into the boardroom and onto the factory floor and install your new operating system in the real world. We set the meeting cadence and enforce operational discipline.

Fractional CSOCommand Center
Structure
The 5 Pillars

SYSTEM ARCHITECTURE

Without an integrated structure, execution fails. We engineer your commercial machine on these five foundations for total control.

0102030405
The strategic compass. We synchronize execution with the boardroom's vision and ensure every commercial decision compounds enterprise valuation.
STRATEGIC ALIGNMENT
LEVEL 01 — THE ASSETS

iDM PLAYBOOKS & THE FULL SUITE

The commercial blueprints. Instant digital access to our complete library (The Revenue OS). 5 strategy manuals, fillable audits, and executive protocols. Acquire them individually, or preserve capital by securing The Full Suite.

From 1,495 SEK (excl. VAT)DIGITAL ACCESS

"iDM's protocols erased our guesswork in 30 days." — CEO

LEVEL 02 — DIAGNOSTICS

THE DIGITAL REVENUE AUDIT

An automated commercial diagnosis, run remotely. Answer our diagnostic questions and receive a 15-page executive Roadmap that exposes your red flags and pinpoints exactly which gap to seal first. Stop guessing.

4,900 SEK (excl. VAT)15-PAGE ROADMAP

"The guesswork was over within 30 days of this." — Founder

LEVEL 03 — DEEP-DIVE

THE EXPERT SALES 360

A physical, forensic deep-dive on site. We audit your CRM by hand, shadow your sales calls, and interview key people to deliver an uncompromising, strategic action plan built for the board.

45,000 SEK (excl. VAT)CREDITED AGAINST RETAINER
LEVEL 04 — INSTALLATION

THE REVENUE OS™ INSTALLATION

Total commercial transformation. We don't just hand over a report. We step onto the factory floor through a series of intensive implementation sprints, train your team in person, and rebuild your entire sales organization in the real world.

85,000 – 150,000 SEK (excl. VAT)90-DAY PROGRAM
LEVEL 05 — PARTNERSHIP

CHIEF SALES ARCHITECT

A long-term, executive partnership for owners and CEOs. We act as your external CSO in the board and leadership team with a single mandate: to govern the architecture, maximize the company's EBITDA multiple, and secure your peace of mind all the way to your Exit.

BY QUOTERETAINER + SUCCESS FEE
04 — THE WALL OF PROOF

Reality, executed.

We measure success in hard numbers. Below are historical results from installations of the commercial architecture inside B2B companies. (For confidentiality, specific clients are anonymized).

Cut the sales cycle by 40% and lifted the EBITDA margin immediately by installing a rigid CRM structure and an absolute ban on unregulated discounting (The Discount Death Spiral).

B2B SAAS COMPANY

Reduced "Time-to-Revenue" for new sales hires from 6 months to under 4 weeks by replacing gut feel with a mechanical, measurable "20-Day Rail" infrastructure on the sales floor.

SERVICE FIRM (50 MSEK)

Installed "The Pricing Ladder" (Good-Better-Best), enabling a systematic price increase across the entire existing customer base without generating added churn.

MANUFACTURING INDUSTRY
06 — THE ARCHITECT

THE ARCHITECT

Ivan Dropuljic - Chief Sales Architect
Ivan DropuljicCHIEF SALES ARCHITECT / 20+ YEARS OF EXPERIENCE

"Scalability is not the product of harder work. It is the product of superior structure."

With two decades spent on turnaround scenarios and scaling B2B systems, my sole mandate is to eliminate the lethal friction that forms between the founder's vision and the company's executed reality.

I offer no motivation. I offer the exact blueprints required to build a commercial machine that runs independently of your constant involvement.

20+YEARS OF EXPERIENCE
Systems EngineeringPRIMARY FOCUS
05 — VALIDATION

PROVEN
IMPACT

Turnaround ScenariosOUR SPECIALTY
Rigid Margin ProtectionOUR PROMISE
Executive PredictabilityOUR METRIC
Board & System GovernanceOUR SERVICE
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